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SUBSTACK CONTENT AUTOMATION

One Substack article.Two weeks ofautomated reach.

Build the promotion pipeline once. Let it generate, schedule, and track every note automatically.

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Matt Malishev

About Me

I help founders and B2B owners in marketing, branding, and creative agencies turn their boring, repetitive tasks into smart AI and agent systems.

Agencies and brands I work with use these systems as a blueprint to manage their work and convert lost hours into more clients.

I have 15+ years of experience in programming, data science, machine learning, and building digital products.

If you've ever wanted to know how founders use multi-agent teams to build businesses that run without them, buy back their time, and scale without burning out, you're in the right place.

Matt Malishev

Founder, 99fold.

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What's Inside

Everything you need to turn one article into two weeks of reach

`substack_articles` Airtable database: one unified table with all article and notes content including `post_title`, `context`, `subtitle`, `format`, `category`, `article`, `signoff`, `copy_ready?`, `article_url`, `final_article_url?`, `note_tally`, `note1` through `note10`, `date_posted`, and `images`

50 rows of dummy data showing a live content and promotion pipeline across draft, scheduled, and published stages

Content pipeline guide: how the article system works from draft through scheduled to published and how the URL triggers the notes workflow

Notes pipeline guide: how 10 promotional notes are generated, stored in `note1` through `note10` columns, and posted across a two-week window

Note format framework: the six note formats (teaser, quote pull, question, stat, opinion, thread starter), when to use each one, and how to vary them across the ten-note sequence

Status field guide: how the `category` field controls the pipeline and how it acts as a kill switch for any notes campaign

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How It Works

From published article to two weeks of reach

01

Write and publish on Substack as normal

No change to how you write. Publish your article and copy the live URL.

02

Paste the URL. Generate 10 notes.

Drop the live URL into `substack_articles`. The AI prompt generates 10 promotional notes in 6 formats automatically.

03

Notes schedule across two weeks

Notes populate into `note1` through `note10` and post twice daily across a two-week window without manual input between steps.

04

Engagement emails fire after each post

After each note goes live, an email fires with the note copy and a 3-step action list to amplify reach.

No spam. Unsubscribe any time.